A channel partner is an entity that sells products or services on behalf of another business, enhancing distribution. Channel partners often encounter various challenges that can hinder their success in promoting and selling products or services. One common challenge is fierce competition within the market, as partners must compete against other resellers and vendors for customer attention & loyalty. Additionally, partners may struggle with limited resources and support from the parent company, hindering their ability to effectively market and sell products.

Another significant challenge is the complexity of technology solutions, which may require specialized knowledge or expertise to implement or even understand, at times. Partners may face difficulties in providing adequate support and training to customers, leading to dissatisfaction & potential loss of business. A major concern for partners is also lack of information or awareness of schemes or promotions available for partners from the brands. Missing out on such opportunities may give rise to dissent and dissatisfaction, which greatly affects the brand-partner relationship in the long run.

Furthermore, partners may encounter challenges in achieving consistent revenue streams, especially if sales cycles are long or unpredictable. Fluctuations in demand, changing market conditions, and evolving customer needs can also pose challenges for partners in maintaining profitability and sustaining growth. Overall, navigating these challenges requires resilience, strategic planning and strong partnerships between channel partners and their parent companies.

A great solution is available for partners to manage many of these challenges, provided by CleanDesk AI. The product CRAFT by CleanDesk, namely Channel Partner Resources & Assistance Framework with AI Technology Platform, is designed specifically for channel partners. Conversational AI refers to the technology that enables computers to engage in human-like conversations with users. It’s a branch of artificial intelligence (AI) that focuses on creating systems capable of understanding and generating natural language, facilitating interaction between humans and machines in a conversational manner. Advancements in conversational AI have led to more sophisticated and personalized user experiences, as these systems continue to learn from user interactions and adapt their responses accordingly.

CleanDesk’s CRAFT is a multilingual conversational AI automation platform that streamlines tasks and offers significant benefits to channel partners. It automates query responses, provides training materials and drives higher sales. Benefits of using conversational AI for partner management include improved collaboration, communication, efficiency and support. When there is better communication, brands and channel partners are able to foster successful partnerships and maximize business opportunities. Additionally, since the CleanDesk platform is multilingual, it transforms partner interactions, enhancing cross-cultural collaboration and operational efficiency. It streamlines partner communication, information sharing and global transactions for stronger loyalty, engagement and efficiency.

Essentially, CleanDesk’s conversational AI based product benefits partners through:

• Automation of 1000+ channel partner service tasks

• Instant, Plug & Play deployment

• Offering a personalized experience, via advanced data analytics

• Context-aware understanding

• Partner historical tracking and sentiment analysis